What is the end result I want? What is it you're hoping to accomplish?
Here's my first stab at this question. I want to create a consulting business that specializes in helping small businesses utilize their individual cultures to their highest potential. This will be done according to HCTG's standards and practices that have made it a successful small business for over 20 years.
I did some research on taglines today. What's interesting is that you can tell everything about what a business is trying to achieve, what the result they want is, by their little tagline.
I think I have a really cute one for this business already.